Post by b2cdatabase on Feb 7, 2024 0:49:31 GMT -6
Example: In post : strengthens its presence on markets, among others: expansion of infrastructure in small towns, regular installation of new parcel lockers (over 19 thousand parcel lockers and 2-2.5 thousand devices per year) and foreign expansion (rebranding the Mondial Relay brand, introducing its InPost brand to the Spanish and Portuguese markets and communicating a new image Mondial Relay brand in France and the Benelux countries). Cooperation with Allegro in the field of intelligent shipment handling and concluding an agreement with Amazon strengthens InPost's position among its competitors (Aliexpress, PKNOrlen, PocztaPolska). 2. Market development strategy A market development strategy is a marketing strategy that involves introducing existing products into new markets. These markets will have different levels of awareness of your brand and products. This strategy may involve three types of actions: Entering a new market with existing products.
In this strategy, we are talking about geographic Phone Number List expansion (regional, national or foreign) without introducing changes to the product itself . Development here involves the need to increase production, increase employment or expand factories and/or warehouses. Entering a new market by changing the product and giving it new features. Another type of market development is entering new markets by modifying the applications and features of the product that are visible to the buyer, e.g. adding plus sizes or a streaming portal that begins to create its own productions. Unlock the potential of your business Tell us about your needs and expectations, and we will present you a dedicated strategy for your business. See how we work and schedule a conversation with our experts today! WORK WITH US! Entering a new market through a very noticeable change in product sales and promotion.
An example of such activities may be, for example, opening up to the Gen Z group and using the strategy of running a profile on TikTok, as well as cooperation with the largest TikTokers in a given market to gain popularity. However, these actions must be significant/noticeable. Who is the market development strategy for? This type of strategy is intended for companies that clearly understand the need to conduct market and buyer audits before deciding to act . The market development strategy is extremely time-consuming and requires good knowledge of the preferences of new buyers - the creation of buyer persona profiles. It also requires us to carefully examine the competitive environment, methods of communication and purchasing funnels implemented by leaders. Example: Amazon : Although the Polish version of the Amazon shopping platform has been present in Poland since 2021, the history of Amazon in Poland goes back a bit further, to 2014.
In this strategy, we are talking about geographic Phone Number List expansion (regional, national or foreign) without introducing changes to the product itself . Development here involves the need to increase production, increase employment or expand factories and/or warehouses. Entering a new market by changing the product and giving it new features. Another type of market development is entering new markets by modifying the applications and features of the product that are visible to the buyer, e.g. adding plus sizes or a streaming portal that begins to create its own productions. Unlock the potential of your business Tell us about your needs and expectations, and we will present you a dedicated strategy for your business. See how we work and schedule a conversation with our experts today! WORK WITH US! Entering a new market through a very noticeable change in product sales and promotion.
An example of such activities may be, for example, opening up to the Gen Z group and using the strategy of running a profile on TikTok, as well as cooperation with the largest TikTokers in a given market to gain popularity. However, these actions must be significant/noticeable. Who is the market development strategy for? This type of strategy is intended for companies that clearly understand the need to conduct market and buyer audits before deciding to act . The market development strategy is extremely time-consuming and requires good knowledge of the preferences of new buyers - the creation of buyer persona profiles. It also requires us to carefully examine the competitive environment, methods of communication and purchasing funnels implemented by leaders. Example: Amazon : Although the Polish version of the Amazon shopping platform has been present in Poland since 2021, the history of Amazon in Poland goes back a bit further, to 2014.
